LED LCD TVs are also OLED organic TVs, and color TV companies have stood at a new historic choice.
In the era of CRT TV transition to flat-panel TVs, due to the misjudgment of the situation, there are domestic color TV companies falling from the status of leading bosses, replaced by latecomers; from the CCFL backlit LCD TV to LED-backlit LCD TV era, there are domestic color TV companies also misjudged The situation has been silent for many years; in the era when plasma flat-panel TVs were gradually surpassed by LCD flat-panel TVs, there were world-class color TV companies that failed to compete and basically bid farewell to the mainstream color TV industry.
In the past, every global color TV display technology revolution, or domestic color TV brands, or international color TV brands, will generate a new round of reshuffle in 5-10 years.
More important thing
It is not the key to how fast OLED TVs can replace LCD TVs. For the Chinese color TV industry, which is impacting the internationalization of the brand and the internationalization of the industry, how to establish its own superior technology and brand image before the opponent is the most urgent task.
SUHD, ULED, GLED, QLED, SLED, in the future of various LED liquid crystal concepts, in this future of color TV circuit disputes created by Skyworth and Hisense, there are more important things than the source of technology and the source of the panel.
Look at domestic smartphone manufacturers, use Qualcomm chips, Sony's camera and mobile phone panels of Japanese and Korean companies, then look at Apple and Samsung, the former's global procurement, the latter's Android system, technology has no national boundaries, the panel is also hard. Attribution.
As one person in the home appliance industry said, in the era of globalization, there are few electronic products that can be absolutely localized by multinational companies. This is not in line with the law of market resource allocation. The controversy of LCD TVs and OLED TVs is focused on panel technology. It is a great restriction on the development of China's color TV industry. The internationalization of Chinese enterprises must first make full use of international resources to enrich their own strength. The integration of resources in globalization is to use the advantages of others for me. Does not emphasize localization.
At present, the Chinese market is already the world's largest color TV market. If domestic color TV companies do not work hard to seize the domestic OLED TV market brand, public opinion and market dominance, they hope that Samsung and other LED liquid crystal brands will cut prices for domestic consumption. It is unrealistic to popularize the latest products.
Domestic brands pick the big beam
Due to the decline of Japanese color TVs, the OLED TV market development actually needs to rely on the rise of Chinese manufacturers to complete. If Skyworth and Konkaeng dominate the domestic OLED TV and drive the popularity of the entire Chinese market, upstream panel companies will naturally follow the footsteps. Not only Korean panel makers, but also Chinese panel companies and Taiwan panel companies will accelerate. Advance and promote the development of the entire OLED industry. Nowadays, it is said that it is too late for the color TV enterprises that do not do OLEDs to wait until then.
From the historical development of LCD TVs, smart TVs, and 4K TVs, Samsung has never been a pioneer in popularizing new products for Chinese consumers. Skyworth's 55-inch, 65-inch new generation 4K OLED organic TV is cheaper than some Samsung's high-end 4K LCD (SUHD TV) in the Chinese market.
Organic self-illumination, black field performance is almost perfect, picture quality is more, sound quality is better, and the viewing angle is wider. In this era of domestic fruit powder, I change the iPhone flagship new machine, such as grocery-buying, as a TV for durable goods. The price of about 10,000 yuan is to buy a 4KOLED organic color TV that has been used for several years, or is it going to become a past-style LCD TV? I believe that the eyes of mass consumers are bright.
The user is changing, the market is changing
In addition to the domestic color TV market, the development of the international color TV market has indirectly prompted the transition of China's color TV industry to a new era. Changhongâ€™s sales of color TVs in Indonesia, the Czech Republic and Russia have grown by leaps and bounds. Skyworth has opened factories in Africa and Southeast Asia and expanded its supply chain. According to the official data of Skyworth Digital, most of the color TVs sold overseas are LED LCD TVs, and the African market is one of Skyworth's overseas core markets.
Three years ago, it was said that Africa is unlikely to popularize LCD TVs in the short term, just a wishful thinking. Today, three years later, some people say that the Chinese market is unlikely to be popularized in the next three years.
In the general impression of domestic consumers, Africa is not a very prosperous market area. It seems unlikely that LCD TVs will be popularized in the same way as the Chinese market. However, the actual sales data of enterprises indicate that Africa is already popularizing consumer LCD TVs. It is. As the world's largest consumer of color TVs, Chinese color TV companies seem to have no reason not to manufacture and popularize next-generation OLED TVs for Chinese consumers.
Enterprises that reject OLEDs have no way out. For Chinese color TV brands, it is not an alarmist statement. Color TV panels and manufacturing and sales industries have shifted from Europe and the United States to Japan, from Japan to South Korea, and now from South Korea to mainland China. The main consumers of color TVs are constantly changing. Not only Chinese consumers are changing, but also consumption around the world. The person is also changing.
LED LCD TVs of Chinese companies have been sold in Africa, and sales have hit record highs. It proves that good display technology products will sooner or later break out of commercial value as long as they meet the actual needs of users in terms of price and usage. By the same token, OLED organic TVs are not only the price reduction trend, but also the technology, design and integration in terms of image quality, content, morphology and networking will only improve.
Reflecting the industrial value of a color TV product is not what it can meet now, but how much room for the product to rise in the future. Compared with OLED TVs, LCD TVs obviously do not have much room for improvement.
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