The era of "plant lighting" opens up opportunities and challenges

The LED lighting industry has fierce competition. The price war has always been the main competitive means of the LED lighting industry. It is also the most frequent means of competition in the LED lighting industry. The price has dropped and dropped, and there is almost no profit margin. The phenomenon of corporate losses has been frequent.

The bottom of the price, the gross profit has become a luxury, LED companies have begun to "eight immortals across the sea, all show their magic", there are sub-divisions in the market, there are transformations to do high-end market, as well as direct special lighting field and so on. Today, we will come together to talk about the development prospects of the LED plant lighting market.

When it comes to plant lighting, I believe that the first thing that people will think of is the words "blue ocean", "high gross profit" and "future".

Indeed, the LED plant lighting market is indeed attracting the attention of a large number of international lighting companies. It is understood that international lighting giants such as Philips, Osram and Mitsubishi Chemical have already begun to deploy LED plant lighting business, which will play an active role in promoting the entire plant lighting industry.

The LED plant lighting market has attractive gross margins. However, as far as the current domestic market development is concerned, LED plant lighting has not yet been industrialized. Although several domestic companies have begun to lay out the market, more than 90% of their products are used for export sales.

The LED plant lighting market has attractive gross margins. However, as far as the current domestic market development is concerned, LED plant lighting has not yet been industrialized. Although several domestic companies have begun to lay out the market, more than 90% of their products are used for export sales.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the export scale of China's LED plant lighting in 2015 exceeded 20 million US dollars.

For the domestic plant lighting market prospects, LED industry insiders also have their own words.

Plant lighting involves a wide range of requirements. Each plant has different product requirements and spectral characteristics, which is very challenging for domestic packaging companies. Wang Mengyuan, general manager of Zhonghao Optoelectronics, said, “At present, I am not optimistic about the plant lighting market. LED plant lighting is subject to price constraints, which is difficult for enterprises. We only specialize in the design of individual customers. The products, while the vegetable lighting of these plants is not involved."

Plant lighting costs are high and sales are low. Generally, some large-scale enterprises do some preliminary research and development and exploratory market development.

Guan Yong, general manager of Sunshine Lighting, said, “Sunlight lighting has already made some research and development investment in plant lighting a few years ago. However, the small market space and complex channels and production processes caused the company to suspend the project. ”

In addition, there are also many LED companies' call for plant lighting is growing, indicating that with the increase in the penetration rate of global LED application agricultural lighting, the Chinese market will slowly rise and the prospects will be clear.

As early as December last year, Guangmingyuan received a government subsidy of 200,000 yuan to develop LED plant factories. "With the support of the government, we will expand the scale of production based on plant growth lamps and develop "plant factories" to realize the systemization of agricultural lighting. I hope that the future 'plant factory' of Guangmingyuan is not only the largest in China, but a Can get the model recognized by the international market." Guangyanyuan Chairman and President Hong Yannan told Gaogong LED.

At present, LED plant lighting has formed a scale beyond the Guangming source in the domestic market. Hongli Optoelectronics has also regarded plant lighting as the company's key layout object.

Wang Gaoyang, marketing director of Hongli Optoelectronics, said, “In fact, the current LED plant lighting technology is not very difficult. The key is the lack of comprehensive talents who understand biological cultivation knowledge and LED technology. At the same time, the domestic LED plant lamp market is still in its infancy. The lamps used in the field of plant growth not only have problems such as high cost and poor light penetration ability, but also problems such as product clutter, irregular production design, and lack of uniform quality standards. These are urgent needs to be solved in the future. The place."

All in all, domestic LED plant lighting is in its infancy. The development of LED plant lighting in China is full of opportunities and traps. LED companies need to fundamentally break through the constraints of cost and jointly promote the commercialization of plant lighting in China.

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